A logo mark for the Smartinis trivia team: a pink elephant in a top hat and monocle, trunk curling and holding a martini glass, a playful nod to "seeing pink elephants" after one too many. The elephant also nods to the team's smarts, famous for never forgetting a thing. The wordmark's looping "S" mirrors the curl of the trunk and glass, so the mark and type flow as one shape.