

Dee Roo
A brand system for Dee Roo Hot Sauce, built around a single atomic mark: the name sits inside a glowing atomic ring with a rocket and peppers orbiting the Dee Roo nucleus, reading as pure heat energy. That core emblem anchors four flavor lines, each with its own individually illustrated label and custom logo treatment: El Capitan, Rocket Sauce, Swamp Juice, and Tiki Torch.
Dee-Roo Hot Sauce Logo and Labels

"Dee Roo Hot Sauce has been around for twenty one years. During that time our commitment to quality ingredients, most of them home grown, has never wavered. The same goes for our commitment to never using gums or thickeners in our products. All natural small batch hot sauce is the only thing we do.
When it came time for us to think about branding the team at My Lazy Eye were helpful and understanding throughout the process - from logo creation to our hot sauce labels. We needed to be different enough to stand out in a field of literally hundreds of other manufacturers, with limited space on a shelf and defined restrictions on label size. My Lazy Eye worked with us to accomplish that goal and the work speaks for itself. I couldn't be happier with their work."
Dee Roo Hot Sauce. Taste priority.
DeeRoo.net
